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You’ve created a product or service that deserves showing off – one that’s innovative, solves challenges in your industry and provides great value to your customers.
But does your website reflect how you feel about that accomplishment? It should.
We all know the benefits of first impressions and how important effective marketing is to communicate who you are, what you offer and your value proposition. And that’s true not just for consumers, but also for business-to-business (B2B).
B2B shouldn’t mean boring and stodgy. We did a little digging and found the 10 best B2B web designs of 2022 that inspire, inform and convert.
Some of these examples are award-winning B2B websites, others fly under the radar. But all of them adhere to the most important website design trends of the year.
Presentation design agency Ochi Design, with offices in Vancouver, Canada and Lviv, Ukraine, has worked with some big names: Toyota, Nestle, Lexus, to name a few.
They promise to make “eye-opening presentations,” a skill that’s clearly carried over to their website with its strong typography and clean lines. The content is to the point and clear, getting their message across in just a few words.
Ochi Design received a CSS Design Award in July 2022.
Cyber-security company Forcepoint takes an elegant approach to their website design with a subtle gradient to evoke feelings of calm and simplicity.
A short scroll through the homepage takes the user on a journey through pain point to solution to action, humanizing the cybersecurity experience. Forcepoint is the 2021 recipient of the Best B2B Website award from WebAwards.
Amerline is a market leader in the circular connector industry and, in the interest of full disclosure, one of the most recent websites we’ve designed and developed here at Kuno Creative.
The B2B website blends aesthetics with functionality. Bold images illustrate the different products and services while a custom competitor part number search feature and intuitive navigation makes it easy to find what you’re looking for.
HireLevel is a staffing company that helps partner employers with prospective employees and vice versa.
The website design takes a personable approach and immediately segments their audience into two personas: job seekers and employers. This makes it easier to navigate the site depending on what you’re looking for.
HireLevel’s blog and other resources provide helpful tips for job seekers on what employers are looking for and ways employers can keep employee buy-in.
Terminal Ready-Mix are experts in concrete construction and ready mix concrete. The company controls the product from the mix, delivery, placement and finishing. It might seem difficult to make a concrete company compelling, but with a sharply contrasted color palette and design, the website really pops.
The clear copy positions the company as experts in their field. This is complemented by easy-to-read and research product and service lines laid out as “cards” which guide the reader logically through each stage of the concrete process.
Speciality fastener manufacturer Big Bolt, another Kuno Creative client, is the perfect example of bold typography that makes a strong statement and clever copy.
Industry studs. Equipped for bolt speed. Quality that’s nuts. You know exactly what you’re getting with Big Bolt, with absolutely no industry stodginess or yawn-inducing descriptions.
Project management software company Basecamp has been receiving a lot of attention recently for their compelling messaging and visual marketing.
Both these elements are prominently featured on their website, along with a clear CTA and immediate trust symbols. You can see what exactly Basecamp offers, the value they provide businesses and what sets them apart from the competition with just a glance.
Human Interaction focuses on making interactions between humans and computers a joy, whether that’s through websites, mobile apps, content management systems or API’s.
That sense of joy is embedded throughout the company’s website with playful animation, vibrant colors and creative copy. They won a Red Dot Corporate Website award recognizing their “fun and engaging user experience.”
Sysdoc helps lead companies through digital transformations, keeping them up-to-date with current technologies and competitive in the marketplace.
The website has a clean, modern feel with simple, short animations. Sysdoc shares its trust symbols, in the form of current clients, halfway down the homepage, which helps add to its credibility.
Their navigation panel moves with you as you scroll, and their CTAs are well-designed and prominent.
Cannabis branding agency HIGHOPES, based in California and Washington, uses bold fonts and vibrant images to get their message across.
The website uses long scrolling, which means the site builds as you scroll and translates well to mobile devices. Moving down through the homepage brings up examples of their work, trust symbols, services, press mentions and plenty of CTAs.
HIGHOPES received an honorable mention from Awwwards for design, creativity and innovation in July 2022.
Your B2B website should speak volumes about your company in a way that isn’t too flashy, but also isn’t boring. Build a website that speaks to who you are and what you can do for your clients, and you’ll be sure to see results.
Need help with your next redesign? Check out our guide on how to get the results you’re looking for.
How to Make Social Media Marketing Work for Your B2B Company
5 Best Practices for Producing Effective B2B Homepage Content