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Google March 2023 broad core update done rolling out
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Google March 2023 broad core update done rolling out RocksView Digital Hub

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The Google March 2023 broad core update that started rolling out on March 15, 2023, is now officially done rolling out. The update took 13 days to roll out, beginning on March 15, 2023, and ending on March 28, 2023.

The announcement. Google posted on March 28th this on the status dashboard that the update has completed rolling out:

Core Update Done 800x259

Core updates are big. In general. Google core updates are big updates and if a site is impacted by a core update, it can result in big changes to that site’s search rankings. So these updates can be substantial in terms of site traffic, conversions and revenue for businesses and organizations.

Now that the update is done, we will do a report on the impact of this update in the coming days. But early SEO industry chatter suggests this update was a fairly impactful update even compared to previous core updates.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages.

However, Google has offered a list of questions to consider if your site is hit by a core update. Google said you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update.

Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google has completed its March 2023 core ranking update, so now will be a good time to dig in and see what improvements you may want to make to your site.

You can read more of our coverage in Search Engine Land’s Google Algorithm Updates history.



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The business executive's guide, part 2
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The business executive’s guide, part 2 RocksView Digital Hub

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We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. 

In Part 1, I covered new features you should use, including Lightning Web Runtime, Salesforce payments and enhancements to Salesforce CMS. This installment features recent enhancements to Sales and the Customer Data Platform. 

Sales: Analytics, Account Discovery Dashboard, AI and more

The latest sales updates are, in my opinion, a game-changer. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Here are the highlights: 

Analytic efficiencies

Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data. Sales managers (and reps) can determine which of their sales strategies are most efficient, which products are performing best and pinpoint areas that need improvement. 

Account Discovery Dashboard, now with AI

Account Discovery Dashboard now uses artificial intelligence with Einstein’s Discovery, which will help your business improve sales prospects and identify new growth opportunities. This feature can also analyze data to help your sales reps identify accounts with the highest prospective revenue returns while keeping your teams updated on the health of their accounts. 

Mandatory multi-factor authentication

Reps loathe multi-factor authentication, but it’s an extra layer of security to prevent unauthorized users from accessing your account. Turning it off is no longer an option. 

Quick promotion set-up

A quick promotion setup option now simplifies loyalty management and promotions programs. Instead of building a system from scratch, you can choose from predefined eligibility, rewards and criteria such as product, order and account-based criteria to help streamline the eligibility process. 

In addition, promotions managers can select from rewards options such as percentage discounts, fixed amounts, or free items and apply them to specific products or the entire order. This setup option can also be customized and will ultimately save everyone time — something we all need more of in our lives.

Salesforce CDP 

Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. In addition, you can activate data profiles to run more targeted content across both Google and Meta. 

Using Salesforce’s CDP, you can track and analyze customer engagement across all channels, which will help you create more targeted campaigns. The more you understand what resonates with customers, the more efficient your campaigns will be. That should yield more conversions/sales. 

The Account Engagement Optimizer will help you: 

  • Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI. 
  • Identify risks to your marketing automation system to improve overall marketing efforts. For example, the Account Engagement Optimizer may flag a campaign to inform you that your click-through rate is lower than the industry average and prompt you to make changes.
  • Prioritize recommended changes based on what is most important to your team. These recommendations will focus your team on changes that will make the biggest difference.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.



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How to map marketing science to the customer journey
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How to map marketing science to the customer journey RocksView Digital Hub

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marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry?

As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. But how do you influence your customers’ behaviors? It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. 

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. 

Connecting creative work to the customer journey with brain science

In an interview, Tony Crisp, an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: 

  • Seek.
  • Choose.
  • Use.
  • Fix. 

Crisp maps each stage to a primary neurotransmitter that he wants his creative team the trigger as part of the framework.

“There are certain neurotransmitters that motivate mammals to move,” explained Crisp, “and the DOSE framework provides my creative team with guidance” at different stages in the customer journey, as shown below. 

Letter Neurotransmitter/Hormone Journey Stage 
D Dopamine  Seek
O Oxytocin  Choose
S Serotonin  Use
E Endorphins  Fix

Dig deeper: Optimization science: Technology and brain science can drive performance

Seek stage: Dopamine

Dopamine is a neurotransmitter that drives your customer’s behavior in the pursuit of goals. Are your marketing efforts aligned with your customer’s goals? As the catalyst for the golden rule of content marketing, you can get your customer to take action by triggering a dopaminergic surge at the right time.  

Critically, your customers generate the largest dopaminergic spikes when anticipating rewards, not obtaining them. As a result, you want to entice your audience to take action by creating an elevated sense of anticipation. When your audience anticipates value for merely clicking a button, you can easily get them to click, share or call. 

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions.

During the “seek” stage, prospective customers search for a solution to a problem. As a result, Crisp advises his creative team to develop assets and experiences that trigger the release of dopamine to facilitate goal-directed behavior. Why is this important? When you help customers attain their goals, you can guide their behavior right into your shopping cart. 

Choose stage: Oxytocin 

Oxytocin is a neuropeptide that facilitates pair bonding. Your pituitary gland releases oxytocin when you cuddle with your partner or hold your child. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. 

In a classic study from 2013, researchers from the University of California, Los Angeles, Claremont Graduate University and the University of California, Santa Barbara, explored the link between oxytocin and decision-making when exposed to marketing content. 

As part of the study, participants were administered oxytocin before watching public service advertisements. The participants who received oxytocin demonstrated a significant change in behavior: they “donated to 57% more causes, donated 56% more money and reported 17% greater concern for those in the ads” than those who took a placebo. 

Researchers concluded that advertisements involving emotional content related to a connection with another person are particularly potent. A video promoting skin lotion, for example, is more likely to trigger the release of oxytocin if it shows another person applying the lotion to someone instead of simply showing the bottle itself. 

Customers in the “choose” stage are likelier to select your brand if they trust it, according to Crisp. The neuroeconomist Paul Zak revealed that the “amount of oxytocin recipients produced predicted how trustworthy — that is, how likely to share the money — they would be,” per a 2017 Harvard Business Review article. 

The issue, then, is how do you get potential customers to trust your brand over competing offerings before purchase? When marketing to potential customers in this stage, Crisp asks his team to consider what creative assets are most likely to trigger the release of oxytocin to develop trust between an offering and his client’s brand. 

Use stage: Serotonin

Serotonin is a multifaceted neurotransmitter that plays a role in everything from mood and cognition to appetite and digestion. The implications of serotonin in marketing are complex and not fully understood.

Though in an infantile stage, research suggests serotonin plays a role in mood and consumer decisions. Accordingly, customers “in positive mood states,” for example, are more likely “to evaluate “advertisements, brands and consumer goods more positively”  

Researchers from Otto-von-Guericke University Magdeburg and the California Institute of Technology sought to understand serotonin’s role in product choice. They found that depleted serotonin levels correlated to choice deferral. 

As a result, the researchers concluded that marketers who “incorporate the compromise effect with the intent to promote the choice of an intermediate compromise option might be less effective when the target population’s serotonin levels are lowered,” which might occur among older consumers or in winter months, for example. 

According to Crisp, serotonin is important in purchasing and consumption processes. As a result, the DOSE methodology focuses on increasing serotonin levels during the “use” stage. How do you ensure your customer’s satisfaction after using your product and service? 

Fix stage: Endorphins

Endorphins are naturally occurring peptides that inhibit or reduce physical or psychological pain. As for the latter, endorphins can reduce stress and can improve mood. How does the concept of pain connect to the customer journey? 

Crisp suggests poor experiences can induce pain during the “use” stage. What happens if your customer has a problem using your product and service? How skilled is your customer support team at alleviating customer pain? 

In the DOSE methodology, customers only enter this stage when problems occur during the “use” stage. How do you make your customer feel good enough to use your product? Do you need to address the problem as part of your overall business strategy, or must you deliver your resolution in a nicely packaged message?

Regardless of the scope of what you must resolve, Crisp suggests that marketers must determine how to mitigate pain, particularly psychological pain. And that can happen by linking your resolution to the release of endorphins. 

Dig deeper: How marketers can use cognitive biases to influence customer decisions

Looking at the customer journey from a scientific perspective

As you incorporate marketing science into the customer journey, you’re not limited to any framework or methodology. Instead, view DOSE as an overarching approach that guides your team’s creative thinking. 

The DOSE framework is part tactical and part philosophical at Crisp’s company. It’s tactical in offering specific actions corresponding to the customer journey. At the same time, it’s philosophical because it provides an overall marketing approach. 

Perhaps most importantly, however, DOSE ensures that marketing and design teams understand the critical link between art and science. Depending on your goals, you might want to trigger a variety of neurotransmitters and hormones that activate various brain circuits at every stage of the customer journey. As such, it’s up to you to decide to what extent you follow a given methodology. 

Regardless if you use the DOSE methodology or a different framework for connecting creative work to brain activity, one thing is certain: You can give your brand a competitive advantage with a healthy dose of marketing science. 

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.



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Microsoft fixes data loss within Bing Webmaster Tools API
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Microsoft fixes data loss within Bing Webmaster Tools API RocksView Digital Hub

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Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week’s loss of data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API.

The dates. Sometime after March 3, 2023, the Bing Webmaster Tools API stopped showing data. Glenn Gabe reported the issue to Fabrice Canel of Microsoft on March 17th. By March 20th the API started to once again show new data but it was missing a week’s worth of data, there was a data gap. Then on March 27th, Fabrice from Microsoft said they were able to fix that missing data and it was now available for download in the API.

Why we care. If you use the Bing Webmaster Tools API with your internal software or third-party software, then you will want to ensure all the data you expect to be there is there. If not, you may want to manually rerun some of the commands to bring in any data that may have not come over due to the bug.

More details. Here is the trail of tweets related to this bug:

Add Search Engine Land to your Google News feed.    Google News

New on Search Engine Land

About the author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.



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How to survive a Google core update and come out on top
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How to survive a Google core update and come out on top RocksView Digital Hub

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Google updates come and go. And sometimes websites pay the price.

When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. 

Core algorithm updates are one such update where this can happen. 

Google’s advice? Do nothing. 

Google says if a core update has impacted your site, you “don’t have anything wrong to fix.”

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

Confused? Let’s look closer at core updates, and then I’ll share some ways to improve your site so it will not just survive an update – but maybe even thrive.

What’s really happening with core updates?

So you can’t “fix” a core update. Then why did you lose rankings and traffic? 

Good question with an easy answer – your competition was the least imperfect. 

What I mean by least imperfect is that we can’t know the countless signals in Google’s algorithm. So we will never be perfect in SEO. 

But we do have best practices. 

Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

And that means better rankings than the competition in the search results. 

So what about these core updates – how do they work? 

Assume for a moment your competition did some things well, and so did you – basically, everyone did things right and nothing wrong. 

But perhaps the algorithm update grouped some variables synergistically, or maybe the weighted averages shifted or classes of sites (informational versus navigational) were rewarded with a meatier weight in the algorithm. 

You still did nothing wrong.

And maybe your competition put their SEO efforts and emphasis on the rewarded variables, so they became “least imperfect” in that algorithm update. 

You did everything right, but other sites did the right things “righter.”

So how do you become least imperfect and get your rankings back?

Since the issue is not a penalty, we can ignore much of the Google penalty advice (for example, bad links). 

Instead, we’ll focus on the positive things you can do to improve your website.

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How to improve your site and thrive during core updates

Let’s look next at four ways to improve your site, so you can better weather core updates:

Make the content better

Even though Google says there’s nothing to do after a core update, they often advise to focus on website content if you want to improve a website:

Google also says this in its help file on core algorithm updates: 

“… we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

So here are some general questions to consider when reviewing your website content:

  • Does the website seem trustworthy? We need “curb appeal” trust. Your site must be modern with fresh content and offer a good user experience. Add testimonials, client logos, and statistics on pages with significant bounce rates. This is not just reserved for About Us pages. A visitor needs to trust your business.
  • Is the content from an expert or enthusiast who knows the topic well? You should answer visitors’ needs with correct information exceeding other sites’ depth. Do not just tell the truth, but also explain why. Demonstrate wisdom, not just knowledge.

That’s just for starters.

Take a deep dive into your webpages, and consider some of the things that make a webpage a high-quality resource, including:

  • Experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
  • Journalistic integrity – answering the “who, what, where, when, why and how” of a topic better than the competition, citing sources and fact-checking. 
  • Content optimization, including a long list of ways to make the page better and more relevant.
  • Technical SEO that focuses on bettering the user experience.
  • The use of original data, charts, images, research and opinionated analysis.
  • Searchable keywords that hook visitors in the page title and headers. 
  • Clarifying ambiguous terms and meanings with definitions or schema. 
  • Shareable content – would you brag about it, and would your visitors voluntarily link to it?
  • SEO siloing for subject relevance, authority and a better user experience. 

Google provides a list of content-related questions in its help file on core updates. 

Silo the site

How you organize the content on a website is almost as important as content quality. 

SEO siloing is a technique I invented in 2000 that groups like-content together based on how people search. 

In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic.

This helps to create relevance. 

Relevance helps the search engine understand that a website is the best for a query. 

SEO siloing also supports the navigation of a site, making it easy for both search engines and website visitors to find content. 

If you’re unfamiliar with the concept of siloing, let me illustrate. 

The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.

Website silo diagram

In this example, the site has one major theme (power tools), and it is supported by three major categories: cordless power tools, electric power tools and gas-powered tools. Within each category, there are subcategories. 

Having rich content in each silo that’s organized in this way does a couple of things:

  • Creates a good user experience because the content is easy to find and browse. This can result in more time on the website.
  • Helps search engines determine relevance, which better positions the site for ranking for its keywords.

Google believes this a good strategy, too:

“The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.”

– Google, SEO-starter-guide#navisimportant”>Search Engine Optimization (SEO) Starter Guide

In short: Siloing is a tried-and-true, evergreen SEO strategy that, when implemented as part of an SEO program, can help create a quality website that can withstand core updates.  

Your internal link strategy can impact SEO and can:

  • Help people find content on your website.
  • Communicate to search engines what your website is about.
  • Enable search engines to discover more pages on your website.
  • Pass link equity from one webpage to another within your site.

Siloing is a form of linking together internal pages, but other types of internal links matter. 

Examples of internal links include the main navigation, footer links, contextual links and related content links.

Linking from a blog is obvious, but remember that while you add pages to the site, they all need to be considered as part of the linking strategy. 

Some internal linking best practices you might consider include: 

  • Auditing the site’s link structure, looking for broken links, links that are not important, pages without links, nofollow issues, etc.  
  • Establishing click depth, ensuring it is easy to get to pages on the site (generally, around three clicks to get to important pages from the homepage).
  • Only linking to important pages from your homepage, usually the main landing pages of the silos.
  • Using breadcrumb links.
  • Using anchor text strategically when linking to other pages in the site, usually the destination page’s main keywords/topic as the anchor text. 
  • Having an HTML sitemap and an XML sitemap.
  • Managing 404s.

SEO-audit”>Get an SEO audit

SEO is not just about having a great website. It’s about beating the competition in the search results. 

An SEO audit can help you create a strategy for doing as good or better than the competition. 

Remember, though, that many SEO audits are focused only on repair. 

Repair-based SEO audits are so popular because there is such a huge need for most sites to be fixed;. It is easy for an SEO agency or consultant to wander through a site and find things that need repair.

So you repair a site, and you are rewarded for it. 

But suddenly, you see a shift in the reward process (like a core update), and you need to do the right things better than the others – you need to be least imperfect. 

This is why you want the audit that makes you more competitive so that you can better weather core updates and other necessary repairs.

Be more confident during core updates

There are no guarantees that a core update won’t shake things up for any website, but you can prepare.

Remember: Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

Implementing SEO strategies that are proven to improve website quality for visitors and search engines is the first line of defense. 

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.





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Core Web Vitals report within Google Search Console updated
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Core Web Vitals report within Google Search Console updated RocksView Digital Hub

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Google has updated the Core Web Vitals report within Google Search Console. The update is around a change in the number of URLs that Google reports on within that report. Google said “because more URLs are now being reported on due to a new origin group that contains data for URLs that previously fell below the data threshold.”

What changed. Google is now reporting on more URLs because of a change in a new origin group, this may result in a bunch of URLs that were previously not reported on, to now be shown in this report. This change happened on March 27, 2023.

What Google wrote. Here is what Google posted in the data anomalies:

You may see a change in the number of URLs in your Core Web Vitals report. This is because more URLs are now being reported on due to a new origin group that contains data for URLs that previously fell below the data threshold. Learn more about URL groups.

What it looks like. Here is a screenshot of the label added to the core web vitals report in Google Search Console:

Google Search Console Core Web Vitals Report Update 1679998401 800x306

Why we care. A lot of SEOs work on core web vitals and this report update may impact some of the numbers and scores going forward. So you may find new opportunities to work on new URLs and improve the overall user experience of your pages.

Core web vitals are not a major Google search ranking factor, so generally small improvements with core web vital metrics do not translate to better rankings. But it is something one can and probably should focus on because it helps improve the overall user experience of your site.



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4 new rules for PPC ad creative
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4 new rules for PPC ad creative RocksView Digital Hub

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It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job.

Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative requirements for Digital campaigns.

In the early 2000s, Digital ad campaigns primarily consisted of banner ads in standard IAB sizes built for desktops.

In the 2010s, mobile device usage skyrocketed, and more mobile-friendly sizes were added.

And then, social media and video ad formats were introduced, making the Digital landscape more complex for creative teams but still manageable with the “old method” of a single brief yielding multiple ad variations. 

But this new age of machine learning should cause all advertisers to pause and rethink their creative process.  

marketing“>Rule 1: One-to-one marketing

A commonly overlooked portion of machine learning is that the algorithm will serve the best creative for that particular user based on the information that it has. 

We no longer have to predetermine where someone is in their purchase cycle. 

But we must give machine learning all the assets to serve the best ad for that user at any given time. 

Tactic: Design creative for the specific funnel/audience 

Creative teams should design creative to reach every step of the purchase journey. 

For example, providing separate explainer videos, product benefit videos, testimonial videos, static ads with strong offers, and head-to-head comparisons will give the algorithm enough to address each stage of the funnel. 

Design creative according to buyer's funnel

Marketers can use explainer videos at the top of the funnel to reach users who need to become more familiar with your brand. 

Specific product benefit videos, testimonials or social proof can be used in the mid-funnel to address the needs of familiar users and those not ready to buy. 

And finally, incentives/offers and head-to-head comparisons would be served to those prepared to buy.

Rule 2: Feed the machine

Machine learning algorithms need lots of inputs to do their job. 

Typically, marketers talk about feeding the machine in terms of data. But we need to feed the machine with creative, too. This creates a massive problem for lean creative teams or those with lean creative budgets. 

There is no such thing as too much creative. Today’s advertiser needs creative to address multiple:

  • Channels.
  • Ad formats.
  • Aspect ratios.
  • Stages of the funnel.
  • Asset types.
  • Calls to action.

And every variation in between. 

Tactic: Make use of all aspect ratios

For maximum creative “portability,” create the following:

  • 1:1 and 9:16 for static ads.
  • 1:1, 4:5 and 16:9 for video ads. 

Tactic: Vary your ad formats 

Go beyond just testing static vs. video.

Test different types of each, including:

  • Brand videos.
  • Product-focused videos.
  • Subtle motion.
  • Text overlays on images.
  • User-generated content.
  • HTML5.
  • Static.
  • Animated.
  • And more.

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Rule 3: Account for short attention spans

Attention spans have gotten considerably shorter over time.

We’re seeing the strongest performance results these days from six-second ads.

Six seconds! 

So while we have all these options to get our creative in front of the right people at the right time, we only have a few seconds to ensure our creative is impactful. 

Tactic: Design creative for short attention spans

Everyone loves a good story. But today’s attention spans push creative teams to think differently about their video creative.

Some guidelines to follow:

  • Add six-second ads to the mix (in addition to 15 and 30 seconds).
  • Move your story arc forward to capture attention within 5 seconds.
  • Highlight your logo within 3 seconds.
  • Include a call to action within 5 seconds.

Rule 4: Not just tests, actionable tests

Another excellent benefit of machine learning is marketers’ ability to test and adjust creative on the fly quickly. 

While an A/B test might be challenging inside the platform, algorithms are great at testing minor creative differences like text overlays, color schemes, messaging variations, etc. 

Tactic: Formalize creative A/B tests for major shifts

A/B tests should still be used in cases where statistical significance is needed to determine major creative or format superiority. 

Some examples might be specific incentives, brand positioning, video cuts, etc. 

Redesigning the creative process

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and asset type. 

Instead, brands should consider taking a single production or concept and turning it into hundreds of assets. 

Media teams must work with creative teams to revise ads in-market and take advantage of real-time insights. 

Advertisers who design within these new requirements will truly seize the opportunity of machine learning and dominate the industry.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



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