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In March 2022, TikTok launched stories. Similar to stories on Snapchat, Facebook, and Instagram, they last 24 hours. TikTok stories also appear on the for you page, and users can view whether they follow you or not.
As a business, we constantly look for the best features to help our marketing campaigns and engage with our audience better. Social media stories have become a workable and gainful feature for that distinction.
So, if you are yet to tap into what TikTok stories offer, this post will show you how to start using it.
After making the video and editing it to your satisfaction, your following prompt will be to post the video, but I will say, hold off with the posting, and here’s why you should.
TikTok stories can help you get massive visibility for your brand, and I will show you the steps I use.
On Tiktok, you can view the people who have seen your story and interacted with it and reply to their comments. So, after posting, I always watch to see how the story performs. How did users engage with it? Did the story garner a lot of engagement after 24 hours? If yes, then it will work well for other platforms.
I would then repurpose the video, publish it in my TikTok feeds, and send it to my Youtube, Instagram reels, and Facebook; it will also garner more engagement. Now, you just killed two birds with a stone, which is always a brilliant move for busy business owners like us.
Does this mean only videos with high performance should be repurposed for reels? Not precisely, but this strategy gives a quick idea of how a new idea will work in 24 hours instead of waiting for 3 to 5 days. You get insight into what sounds to use, the filters to incorporate, and everything you need to improve your story.
TikTok stories, like videos, are great ways of communicating and building relationships with your audience. You can share your day-to-day life, aspirations, challenges, new plans, and everything you want to share with stories.
Unlike other social media platforms, Tiktok stories show comments that viewers leave, which means transparency and building a community become easy.
If you are new to Tiktok stories and would love some ideas on the kind of content to push on the 24-hourly wheel, here are some content ideas.
Ready to use stories to grow your business on TikTok? Follow the tips in this piece for a great start.