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TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.
Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.
Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.
Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.
When used right, hashtags can increase your following in no time and help you discover more leads for your business. Indeed, hashtags helped my brand pop up on the fyp on TikTok more often, and with these discoveries, I have more profile visitors who became followers because I met their needs. So, just like Twitter, Instagram, and other social media, hashtags increase visibility.
However, there are more perks to these features and a good understanding of how Tiktok hashtags work will be beneficial.
When you use a particular hashtag, TikTok automatically shows your video to people who have used that hashtag in the past or interacted with posts with the hashtag. Also, using a particular hashtag draws in the associated traffic on that hashtag to your page. For example, if you use the #naturalhair on any of your posts, TikTok shows this post to people who are searching for this hashtag or posting with it. This way, it sort of builds a community around the hashtag and sends your desired audience your way. This is why you must choose your hashtags carefully as you don’t want the algorithm driving the wrong audience your way. Apart from helping your brand pop up in search results, as I mentioned earlier, these niche hashtags are a great aid in boosting your profile and content.
I always recommend studying your competitors because they remain a source of business inspiration. When you use a brand-oriented hashtag, you will see related products show up in feeds and you can use this information to find your competition. With this discovery, you can visit their profile and see what strategies you can tweak for your audience.
Apart from getting you discovered, Tiktok hashtags helped me find a community for my business. From the followers sharing your content, you will be found by a pool of influencers, users, and people interested in your brand or idea.
Whenever you search for related hashtags, you will find high-performing hashtags. This will give you an idea of the content that resonates with your audience, so it is a win-win game.
Certain hashtag mistakes could be hurting your TikTok growth, so it’s important you take note of them.
To wrap up, understanding how hashtags work and how to use them on TikTok is one way to increase your business growth on the platform. With this knowledge, it’s just a matter of consistency and time before you reach your marketing goals on TikTok. Once you understand the right way to use hashtags on TikTok, you will be able to create content that actually performs, and in no time, you will see good business growth on TikTok.